More ground gears- Ugh!

I was reflecting on a conversation with someone on "magazines". I love to read but never much liked magazines. I had to analyze that for a minute before it came to me. It annoys me to see the words "continued on page_". Now WHY is it necessary to split the story up and have one bouncing all around the magazine just to read the thing? Why can't they just let one read the story on consecutive pages and put all the advertisements in between the stories for crying out loud. Really! LOL...Oh well there's always the book to fall back on.